Automating factors such as content writing has become possible with the help of AI (artificial intelligence). To put it simply, it has made the business of generating large volumes of text super simple. But whether Google is likely to welcome or destroy a site for implementing AI-generated content remains a mystery for a lot of website managers and digital marketers.
So that is what we try to understand at Aspira Technology, a premier Digital marketing company in Chennai. In this article, we provide insights into the effect AI-written content has on SEO and ranking positions.
Google has always actively prioritised user intent and high-quality first content. As AI content generation tools have improved, Google has been rather more grey on the matter. They do not outright penalise AI-created content.
Google now targets the benefit consumers can attain from a piece of content. The most recent Helpful Content Update accentuates content that is helpful. With AI, a range of structures informing and meeting the E E A T (Experience, Expertise, Authoritativeness, and Trust) written guidelines of Google can be implemented. However, without any human guidance. It's doubtful that AI content will ever garner value; instead, it’s far more likely to be classified as spam.
Moreover, Google’s advanced algorithms, along with manual reviews, are used to determine if content is AI-generated and automated and devoid of creativity. If a piece of content appears to be created solely for a search engine's engagement, then Google is most likely going to ignore it from showing it in the search results. This implies that businesses that wholly depend on AI without a human aspect are bound to lose their rank after some time.
AI is able to generate content in a matter of seconds, which drastically lowers the time it takes to create blogs, product descriptions, and landing pages. This enables companies to quickly step up their content marketing campaigns without worrying too much about having a huge writing staff.
AI tools also analyse the SEO trends to offer high-ranking keywords and outlines that will improve visibility. This means AI can create content for the company that targets what the users actually want, which increases organic traffic.
AI enables businesses to maintain a steady flow of content within the gap of their publishing dates and keep the audience engaged. For businesses, maintaining a consistent content strategy is the secret to long-term success for SEO, and AI creates a new solution to automate content pipelines.
The international audience can now be accessed easily by creating content in multiple languages. Using AI as a translation service enhances the international SEO efforts of the company. Furthermore, it enables localised and SEO-optimised content to be created in regions that AI-driven translation tools can cover.
AI helps break down trends and topics that increase the chances of being seen on Google. For companies looking to soar above their competitors, AI gives a solution by optimising large amounts of data, picking apart content opportunities that were neglected by everyone else.
A failure to offer a degree of insight that is accurate will be present if the AI tool rewrites original content. Google rewards new material, so if an AI tool is relied on without any perspective being added, it will harm the SEO performance.
AI copy has passed for constructing sentences, but well-structured ones are not its forte. AI struggles with context by not taking emotions, humour, and other factors into consideration as deeply as a human does. That difference is where the downside to AI copy lies in storytelling.
AI tools at times hallucinate or provide false information, and that can be damaging to credibility. Misinformation can lead to lost trust amongst readers that puts one at risk of being penalised by Google for posting unreliable content.
Once Google sees poorly produced content or badly generated pieces, their algorithms register them and either impose a fine or demote them. Content that is spammy due to the lack of adequate citation or context as well as user-centric value may experience penalties.
A Business’s Overdependence on AI Services With the help of AI, a company may develop more material, but they risk becoming less identifiable and having weaker connections with customers. Well, AI-produced content often misses the mark on perspective and tone and, as a result, makes the brand look as if they lack personality.
Always adjust, crosscheck, and remove the irrelevant parts of AI-syndicated content so that it aligns with reality and brings new ideas. To ensure clarity, depth, and originality, human knowledge should function when AI specialises in draughting content.
AI cannot create genuine real-world examples or expert insight in the content it produces… Adding personal viewpoints enhances the quality of content. Content with trusted firsthand insights and researched facts makes a brand more valued and trusted.
E-E-A-T—Expertise, Experience, Authoritativeness, Trustworthiness. It is highly important to integrate new sources and AI writing if the goal is to provide superb content value. Thus, a website must claim authority by providing primary quality information through thorough research that will surely place them at the top.
Reusing content is a common problem with AI tools since they may give similar answers to different users. So always make sure to check for plagiarism before publishing any material. Whenever content is produced from plagiarism checkers and unique elements are added, the content is guaranteed to be original.
But Keep Human Efforts. AI should ease the process of content creation but not pipe in assistance. AI has a purpose, and when fused with human creativity, it can work wonders and produce high-quality SEO content. Understanding the brand requires an intricate engagement with the business, and this is where the hybrid model will work best.
AI will continue to improve content marketing, although people will still need to be deeply involved. The scope of AI is endless, and with new technology every day, the tools are going to be more advanced, so they will be able to create more intelligent and complex pieces of content. However, the only people that will have an advantage are the ones that use a combination of AI-sourced drafts with humans who analyse and develop the idea.
At Aspira Technology, we use AI insights with a human touch to create interesting content that audiences love and promote businesses, all while ensuring they rank and convert. From Aspira Technology, we ensure every piece of content is suitable according to Google's standards and connects with the target audience.
Aspira Technology is the leading digital marketing Agency in Chennai and the most trusted when it comes to AI-assisted technology due to our perfected model of having a combination of AI with creativity.
Reach out to us at Aspira Technology if you are looking for content that is SEO friendly and also AI generated.
