Search engine marketing (SEM) targets enhancing the visibility of a website on the search engine results pages (SERP) through advertising or via using various strategies. The discussion about organic and paid search marketing is not about the use of either one, but it is rather integrating both for optimal results.
SEM places more focus on rolling back ads while ensuring that the websites are well optimized. Using paid ad services is helpful in improving the organic SEO strategies. At the same time, SEO increases the quality of the advertising which is done. It becomes easier to work with a digital marketing company in Chennai as it expands online presence and helps with smooth business growth.
Marketers try to come up with new tactics in order to overcome the organic search which leads to enhancing the ranking of the website on Search Engine Result Pages. This comprises of preparing various content such as titles, tags, meta descriptions, URLs, keywords, landing pages and blogs for the potential clients’ needs.
But, SEO is a continuous process. It can take over 6 months to reach the first page of search results, and this page is minimum basic for every page.
The goal of paid search marketing is to get the top position in result page by pay-per-click and organic searches and that is solved by purchasing advertising space on the page where the brand intends to be displayed.
Paid search marketing is also called paid-per-click (PPC) advertising or PPC marketing. PPC ads represent a type of search advertisement; the advertiser is only charged when a user clicks on the advertisement. Among others, PPC ads are text ads, image ads or video ads in the form of product listing ads or display ads.
In simple terms, paid search and organic search can be understood as follows:
| Factor | Organic Search | Paid Search |
|---|---|---|
| Traffic | Does not entail any costs. | Revolves around advertisements, based on your costs and marketing strategy. |
| Index | Takes weeks or months to start ranking. | Delivers instant results; ads go live within seconds. |
| Positioning | Appears in the mid-section of search results (may have lower click chances on mobile). | Sponsored ads appear at the top and bottom sections of the search results page. |
| Title | Enables character-rich content with detailed information. | Limited characters for shorter headlines and extra concise content. |
Only one way could set back your results. It’s true that sometimes you might want to go for paid if time is not on your side. But to achieve something long lasting, it is advisable to go for organic.
The question of paid search versus organic search has no definitive answer.
Both these searches are very beneficial for companies whether you are an online business or an offline business. This is the reason why your company should utilize both of them and integrate them into your online marketing strategy in the year.
If you are looking for a marketing agency, in order to enhance organic search traffic optimization and develop paid search efforts, then Aspira Technology, a reputed digital marketing company in Chennai, is at your service. We have taken our clients’ business growth to a whole new level with our custom strategies and unique techniques.
With Organic Search, the ranking of a website is based on its relevance and quality, while with Paid Search, the ads on the SERP offer a brand instant visibility.
The strategy adopted varies depending on a company's objectives, financial resources, and how much terminologies they would like to risk for short term and long term intent. A huge number of these strategies combine both with the intention of having a wider online reach.
Aspira Technology, a digital marketing company in Chennai, now provides Google Ads and Facebook ads in 2025. What this means is that we would rather explore and develop a strategy than rush to offer new services.
